Jun 21, 2022
In Questions & Answers
Yesterday, Wednesday, October 28, the second edition of Meet Magento was held in Madrid, an event in which MDirector was Silver Sponsor , which brought together a large part of the Magento community in Spain. Meet Magento b2c email list had a good number of presentations, among which was " Use the reptilian brain to sell more ", a talk in which Rubén Orta, CTO of Antevenio , contributed some ideas to achieve an increase in sales by taking advantage of an aspect not sufficiently exploited on e-commerce sites: the reptilian brain. [bannerHero] The reptilian brain is a b2c email list basic instinct in the human being that acts in those moments in which our organism demands it, when we carry out tasks almost instinctively, without thinking. In fact, the reptilian brain is not capable of thinking or feeling. Its function is to act. The reptilian brain is the oldest part of the brain, the first that nature provided us with reptiles, about 500 million years ago. 3 factors to take advantage of the reptilian brain Meet Magento Rubén Orta focused the talk on 3 factors that take advantage of the reptilian brain: The Halo effect : As explained in its wikipedia entry, “ the halo b2c email list effect refers to a cognitive bias whereby the perception of a particular trait is influenced by the perception of b2c email list previous traits in a sequence of interpretations. Therefore, if we like a person, we tend to rate him with favorable characteristics even though we do not have much information about that person ”. The drag effect (bandwagon) : The b2c email list bandwagon effect, also known as the drag effect, seeks to be recommended by a friend because on many occasions people perform certain actions just because others do. The anchoring effect to influence with the price . This aspect focuses on a tendency of the human being to make decisions based on the first information they have. Thus, b2c email list the rest of the decisions will be marked by this first trial. This effect is particularly interesting when setting a price range. This is the presentation that Rubén used in his presentation at Meet Magento: A booth to showcase the Cross-Channel Marketing MDirector tool MDirector at Meet Magento In addition to the presentation by b2c email list Rubén Orta, MDirector had a stand during Meet Magento in which the latest advances made to turn MDirector into the first Cross-Channel Marketing tool in the world that incorporates RTB were explained in depth.